The #1 Source For Leveraged Podcasting
Increase Your Income, Impact and Influence Through Leveraged Podcasting
Without needing millions of views or followers, or endless spare hours!
Meet Christie...
Meet Christie...
With my help, Christie was able to leverage a podcast in her job to the point where it was the main revenue driver for the company. Then leave that job, keep the audience she'd accumulated and is now building her dream life.
She didn't have a huge audience, she didn't have millions of downloads, she had leverage.
Christie is now:
Flying around the USA speaking at different events
Building her paid community
Spending more time with her kids
More fulfilled and happy than ever before
Are You Struggling With Any of These?
Time management:
Need efficient workflows to stay consistent?
Audience growth:
Need proven methods to grow and engage your listeners?
Content ideas:
Want strategies to generate fresh, engaging topics that people want to hear?
Technical aspects:
Need a step-by-step guidance on recording and editing? And even how to handle your own podcast team?
Monetisation:
Want to turn your podcast into a revenue stream?
Branding:
Need to stand out and build authority in your niche?
Leveraging:
Want to use your podcast for leads, networking, and career growth?
Community building:
Want to create and nurture a loyal, engaged audience?
Marketing:
Need to promote effectively across platforms and grow your reach?
here's the answer...
The Leveraged Podcasting Programme!
Have a look at the 6 module breakdown, there's all of this and more!
Module 1: Leveraged Podcasting Fundamentals
Introduction to Leveraged Podcasting
- Overview of podcasting landscape
- What is leveraged podcasting and how do I do it?
- Importance of podcasts in business and brand building
Defining Your Purpose
- What is your why?
- Identifying your niche and target audience
- Crafting a unique value proposition for your podcast
Mindset Of Leveraged Podcasting
- Long-term mindedness - most fail before ep 3
- How to use Leveraged podcasting to separate you from the sea of sameness
Module 2: Branding and Positioning
Personal Branding and positioning:
- How do you want to be seen by your network and target audience?
- Positioning yourself as a thought leader
- What is a thought leader
- Who are some notable thought leaders to draw lessons from
- How do you become one?
- What is the end goal career and venture wise for you - how can the pod help?
Content Strategy:
- Defining your content pillars
- Planning episode formats and structures
- The Unlimited content generator
Podcast Branding and Positioning:
- Creating a memorable podcast brand
- Standing out from the sea of sameness
- Creating a MOAT around your podcast
Building Social Omni-Presence:
- Appearing as if you're everywhere
Module 3: Recording, Production & Distribution
Essential Equipment and Software:
- Understanding and selecting recording equipment
- Introduction to podcast editing tools
- Get set up on Spotify for Podcasters & Youtube
- Connect all audio channels from now
- Verify your channel from now (otherwise you can’t add links below)
- Bonus: Apple podcast feature page
Recording Techniques:
- Tips for clear and professional audio
- Handling interviews and co-hosted episodes
Editing and Post-Production:
- Basic editing skills and techniques
- Adding music, sound effects, and other enhancements
How to manage a production team:
- Who to hire and what roles to hire for (our whole process)
- How to spend 1 hour per week max on the podcast through a team
Episode Planning and Scripting (to script or not to script):
- Outlining episodes for maximum impact
- Crafting engaging scripts and interview questions
Creating Your Podcast Trailer:
- The dos and dont's of trailer creation
- Step by step how to create the “perfect” trailer
Module 4: Growing Your Audience
Organic methods:
- Collaborations
- cross-promotion with other podcasters
- appearing on other podcasts
- collaborating on Instagram posts
- SEO for Podcasts
- Optimizing podcast titles and descriptions
- The negative twist
- Leveraging keywords to improve discoverability
- Engaging with Your Community
- Cultivating a strong listener community
- Utilising feedback for continuous improvement
Paid methods:
- Social media/YouTube ads
- Paid Ad slots on other podcasts
Social media growth:
- How to use Tiktok, Instagram and YouTube to grow your podcast and brand
- Types of clips to use
- Times to post
- Captions that get clicks
- Hashtags that help your clips
- Title creation and placement on social media videos
- Optimise social profiles to capture traffic
- LinkedIn status - How to become a LinkedIn top voice
Analytics:
- How to know if an activity is doing you harm or good
- How to track and what to do with the data
Module 5: The Art of Guesting and Hosting
Podcast Hosting:
- Becoming a Great Host
- How to ask good questions
- Conversations vs interviews
- Optimising the guest experience
Podcast Guesting:
- Becoming a great guest
- The fundamentals of guesting
- Getting guests on your podcast
- How to get people you want to speak to on your podcast
- Who should you get on your podcast?
- How to get asked to be a guest on podcasts
- How to showcase your value to other podcast hosts
Using Your Podcast to Build Your Network:
- My 3 key methods
Module 6: Monetisation and Sustainability
Monetisation Strategies
- Sponsorships
- Affiliate marketing, and crowdfunding
- Creating premium content or exclusive memberships
- Your own products and services
- Email lists and lead magnets - why you don’t need something to sell ASAP
Consistency and Longevity
- Establishing a sustainable podcasting schedule
- Overcoming challenges and burnout
Getting Help
- Finding a podcast specialist Leveraging a podcast specialist
Bonus Module: Public Speaking
International public speaker Robert Klutze has developed a bonus module for our program participants, focusing on:
-Becoming a Confident Public Speaker on Camera
-Getting Paid for Your Voice
-Leveraging Podcasts to Become a Public Speaker
-Public Speaking Techniques for Podcasters
Bonus Module: Personal Branding
Our personal branding module emphasizes:
-Building Your Personal Brand as a Speaker
-Creating the Perfect Speaking Page
-Understanding Dark Social and Invisible PR
-Optimizing Your LinkedIn Profile for Opportunities
BONUS RESOURCES
- ASSET: Checklist of everything you need to launch and grow a successful podcast
- ASSET: My top 5 AI ChatGPT Prompts that save me time preparing each podcast
- ASSET: My Podcast Management Template
- ASSET: The Unlimited Content Generator - allowing you to create endless content ideas
- ASSET: Niche finder ChatGPT prompt
- How to leverage AI to make you go faster with your podcast
- How to leverage podcasting for personal and professional growth
You can also expect...
Private Weekly Coaching Calls With Me
Join weekly coaching calls for direct support, personalised advice, and real-time solutions to keep you on track.
Time + Stress Saving Assets & Resources
Access templates, workflows, and tools to simplify your process, save time, and reduce stress.
Private Leveraged Podcasting Community
Connect with a group of podcasters for support, insights, and shared growth. Surround yourself with people from different industries committed to podcast success.
Client Testimonials
What Our Clients Say
"It's really next level... I've gained confidence, experience and expertise as a podcast host"
Lucie P, Neurolympics Podcast
"Biggest transformation I've had is stop playing small and going big."
Tanya W, Leadership Coach
"We've seen the results almost instantaneously..."
Clive & Ali, Vanta Stem Podcast
"One of the things that I really like is that you make it really... the way you teach is quite really human to human...
Daniel
"Trusting the process and partnering with the right team can transform your podcast into something truly remarkable....
Christie
"Now I have a clear structure for launching my podcast"
"The consultation was exceptional. He provided numerous tips and advice, challenged me in a constructive manner to refine my idea, and suggested great networking opportunities.
His sound encouragement helped me confront my anxieties about starting, and now I have a clear structure for launching my podcast. Jon's practical firsthand experience is invaluable, and I highly recommend anyone looking to start a podcast to reach out to him.
Thank you again Jon!"
- Nicole K
"I recognised that I couldn't do it on my own"
"I wanted to take my podcast to the next level, I needed someone to help with that hence reaching out and working with you!
...Don't hesitate working with Reidentify, if you're serious about doing things better... then definitely it's worth every penny."
- The Wealth Conversation
"You've given me the tools to go out and make my dreams come true"
"With the ideas that were spinning around in my head, you really helped me to compartmentalise them and come up with that strategy that's gonna help me move forward...
You've given me the tools to go out and make my dreams come true, you've also given me the tools to give advice to those who may be in a similar position in the future"
- Jonathan R
(I was surprised when I saw his name too lol)
I'm Jonathan!
I've been podcasting for nearly 4 years, and have helped 20+ podcasts find success (some are listed below).
Leveraged podcasting has enabled me to:
Become a public speaker
Build a sustainable business I'm proud of
Expand my network to work with some amazing people
Change a whole lot of lives
Make money in the process 😉
I don't have a big audience, I don't have millions of downloads, I have leverage.
Still need convincing?
Some of our results...
1,500+
Episodes & Clips
5,500,000+
Social Media Views
100,000+
Podcast Plays
The knowledge in this program has generated:
Multiple six figures in accumulated revenue for clients and myself
Millions of social views across platforms
Well over 100,000+ podcast streams
Warm inbound leads for clients and myself
Hundreds of successfully uploaded podcast episodes
Immeasurable impact on various audiences
A handful of new valuable podcasts launched
Notable accreditations and awards for clients and myself
Still have questions? No Worries...
Frequently Asked Questions
Will I have enough time to do this?
The programme is designed to fit around busy schedules! You’ll need to commit a few hours per week for the lessons, calls, and assignments, but it’s structured to help you achieve maximum results without overwhelming your calendar.
Can the programme be tailored to my specific needs or industry?
Absolutely! We work (and have worked) with participants across various industries, and the strategies we teach can be customised to align with your specific goals, niche, audience, and business needs.
Is there ongoing support after the 8-week programme?
Yes, after the initial 8-week programme, you’ll continue to have access to the private community, where you can ask questions and get support, and you'll have access to our future in person events and masterminds at a discount because you're part of the family!
We also offer additional coaching options if you need more personalised guidance.
Will I learn how to monetise my podcast?
Yes! We cover various monetisation strategies, whether you want to attract sponsors, sell products, or use your podcast to generate business leads. You’ll learn how to turn your podcast into a revenue-generating tool.
Is there an opportunity to collaborate and network with other participants?
Definitely! You’ll join a private community of podcasters where you can network, collaborate, and learn from each other. Many participants find great value in building relationships within the group.
How can I use my podcast to grow my business or personal brand?
The programme teaches you how to leverage your podcast for business growth. Whether it’s building authority, generating leads, or expanding your network, we’ll show you how to use podcasting as a powerful tool.
How do I measure the success of my podcast?
We focus on more than just downloads or follower numbers. You’ll learn to track meaningful metrics like audience engagement, conversion rates, and the opportunities your podcast creates for your business or personal growth.
